CINE REPLY
︎
Verdade.
Infelizmente nem todos os diálogos nas redes sociais são leves.Um espaço que por essência deveria ser para troca, engajamento e boas conversas, tem sido tomado por uma onda de discursos de intolerância.
Truth.
Unfortunately not all dialogues on social networks are light.A space that by essence should be for exchange, engagementand good conversations, has been taken over by a wave of intolerant speeches.
Paris filmes
Proposta
Concept. & Art Direction: Alessandra Ventura Cataldi
Copy: Augusto dos Anjos
Truth.
Unfortunately not all dialogues on social networks are light.A space that by essence should be for exchange, engagementand good conversations, has been taken over by a wave of intolerant speeches.
Paris filmes
Proposta
Concept. & Art Direction: Alessandra Ventura Cataldi
Copy: Augusto dos Anjos
“Because every prejudice can be answeredin the right way, without making a scene.”
[Porque todo preconceito pode ser respondidoda maneira certa, sem fazer cena.]
We will use lines from well-known movies to respond to prejudiced content on social networks. Selecting excerpts from films and transforming them into short answer pills in the format of memes and videos. Then, we will set up a platform (website/bot) that will have an archive of posts/videos. On the platform people will be able to search for prejudiced topics and, automatically, answer pill options will be available for sharing.We will generate content through Paris Filmes' own material. Perpetuating important movie lines through people. And helping the public to remember which films are distributed by Paris.Like memes and stickers, this new format has the potential to become a new wave in the digital universe.
︎︎︎ campaing
︎︎︎ digital
︎︎︎ social
