IMORTAL FIELDS Pitch-R

︎ Proposal for the Pitch-R robot launch
Action
Lew’LaraTBWA
Concept and art direction: Alessandra Cataldi
CW: Deborah Vasquez
DC: Guga.

“What if we could help to immortalize the soccer spirit at forgotten fields
that held legendary matches with Pitch-R?”

[“E se pudéssemos ajudar a imortalizar o espírito do futebol em campos esquecidosque realizou partidas lendárias com o Pitch-R?”]

Venue.Zenit stadium[a], Kiev, Reichskommissariat Ukraine.
During World War II, with Kiev under Nazi occupation, a group of Ukrainian players defeated a military team of Germans who, according to legend, warned the local team beforehand that it was better to lose the match. And when the Ukrainians ignored the threat and prevailed, key team members were killed in retribution. This episode has become historically remembered as the Death Match, but the field on which the game was played is being forgotten.

What if Pitch-R could be central to this human story?
And help to keep this legendary moment alive to football fans?
Let’s recreate the field in the same place where the game occurred with Pitch-R and narrate this story. Besides immortalizing this moment we can also promote a new match with players of both countries with a very clear mission: pay a homage to the soccer spirit.

Durante a Segunda Guerra Mundial, com Kiev sob ocupação nazista, um grupo de jogadores ucranianos derrotou uma equipe militar de alemães que, segundo a lenda, avisou a equipe local de antemão que era melhor perder a partida. E quando os ucranianos ignoraram a ameaça e prevaleceram, os principais membros da equipe foram mortos em retribuição. Este episódio tornou-se historicamente lembrado como o Death Match, mas o campo em que o jogo foi disputado está sendo esquecido.



︎︎︎ campaing
︎︎︎ digital
︎︎︎ social