DOVE*

EU VISTO PELE


︎ Unilever.
Exposição Dove. ‘‘Eu visto pele’’
Mostre às mulheres que, com a loção Dove,
elas podem se sentir bonitas e confiantes em sua pele.
[Show women that with Dove lotion they can feel beautiful and confident in their skin.]










Ogilvy & Mather
CD: Beto Fernandez
AD: Alessandra Cataldi e Fabio Natan
CW: Travis Klausmeier


“Show women that with Dove lotion they can feel beautiful
and confident in their skin.”

[Mostre às mulheres que,
com a loção Dove, elas podem se sentir bonitas e confiantes em sua pele.]



Uma campanha integrada que ajuda as mulheres
a ver sua pele como seu melhor acessório e atributo.
Convidamos os fãs do Dove no Facebook a postar uma foto que mostrasse a parte de sua pele que os representava melhor. Das milhares de fotos enviadas, 8 mulheres foram selecionadas para participar de uma sessão de fotos da exposição de arte e lookbook #EuVistoPele.

We invited Dove fans on Facebook to post a photo that showed the part of their skin that best represented them. Of the thousands of photos sent, 8 women were selected to participate in a photo session of the art exhibition and lookbook #EuVistoPele.
Between June 14 and 19, Higienópolis Shopping received the exhibition #EUVISTOPELE, which brings 20 of the main images of the photographic essay signed by Gui Paganini carried out for the Dove Loções brand.
The photos are the result of the campaign that sought to encourage Brazilians to value their own skin, that is, their "first clothes". Five girls, from the more than 3,000 who sent images of different parts of their skin, were chosen to perform the rehearsal with the photographer, alongside some famous women like Astrid Fontenelle, Julia Faria and Cinthya Rachel.
Dove Body Lotions



︎︎︎ product
︎︎︎ press
︎︎︎ social
︎︎︎ campaing
︎︎︎ exhibition